Pure Lamb — 80/10/10 Raw Dog Food
80% Muscle Meat • 10% Edible Bone • 10% Organ Meat
Our Pure Lamb recipe is a single-source red meat blend — rich, nourishing, and naturally gentle, making it an excellent choice for dogs with sensitivities or those needing a nutrient-dense rotation meal. Lamb is a fantastic source of high-quality, easily digestible protein — packed with essential amino acids that support strong lean muscle mass, sustained energy levels, and efficient tissue repair. It’s naturally abundant in highly absorbable iron, zinc, and B vitamins including B6 and B12, which promote red blood cell formation, immune function, and steady vitality. Lamb also contains beneficial natural fats that nourish the skin and coat, while being one of the least likely proteins to trigger food sensitivities.
With the proven 80/10/10 ratio — 80% premium lamb muscle meat, 10% edible bone for natural calcium and phosphorus to support strong bones and teeth, and 10% lamb organ meat acting as nature’s concentrated multivitamin — this raw blend is a complete, species-appropriate diet. No grains, no fillers, no artificial additives — just pure, wholesome lamb nutrition.
Key Factors:
• Single-source protein: Only lamb — no other meats included, perfect for sensitivity testing and rotation diets
• Highly digestible red meat: Naturally gentle on the stomach, making it suitable for dogs with digestion sensitivities
• Rich in iron & B vitamins: Excellent levels of iron, zinc, and B12 to support energy, vitality, and immune health
• Skin & coat support: Natural fats and essential fatty acids promote healthy skin and a glossy coat
• Natural mineral balance: 10% edible bone provides perfectly balanced calcium and phosphorus for strong bones and teeth
• Pure wholesome nutrition: Grain-free, filler-free, preservative-free — no artificial additives or hidden ingredients
Suitable for: Adult dogs of all breeds — especially ideal for dogs with food sensitivities, allergies, dull coats, or those needing a nutrient-dense, hypoallergenic red-meat option.
Available Sizes
- 500g Tub
- 1kg Bag
Feeding Advice
Our 80 10 10 complementary raw food made for adult dogs Serve it by itself or add toppers to suit your dogs requirements or feed 4-5 different proteins a week
ensure fresh drinking water is available at all times.
Storage
- keep raw food frozen until needed
- do not refreeze
- defrost in the fridge overnight
- will last 3 days if kept in the fridge
- always wash your hands utensils and surfaces after use
Please note: This product is intended for dogs only and is not for human consumption. Always follow safe raw feeding practices.
| Size |
500g, 1 kg |
|---|
Frequently ask questions
We produce and supply raw dog food and natural treats, with clearly labelled ingredients and composition.
Our products are clearly labelled as either Complete (nutritionally balanced) or Complementary (to be fed as part of a balanced diet). Please refer to the product label and description on...
Composition is the percentage breakdown of ingredients in the product. For example, “70% lamb / 30% oily fish” describes the total mix by weight.
These are typical nutritional values such as protein, fat, fibre, ash, and moisture. They are measured separately and do not add up to 100%.
As a general guide:
• Adult dogs: around 2–3% of body weight per day
• Weight loss / less active: around 1.5–2%
• Very active dogs: around 3–4%
Adjust based on...
Yes. If you share your dog’s weight, age, and activity level, we can advise a starting amount.
Many puppies can thrive on raw, but they need careful balancing to support growth. If you are new to raw, please contact us for guidance on suitable products and portions.
Keep frozen until needed. Defrost in the fridge and use within 3 days, keeping it covered.
We do not recommend refreezing once fully defrosted. If the food is still partially frozen and has been kept chilled safely, you may portion and refreeze at your discretion.
Wash hands after handling, clean utensils/surfaces, and keep raw pet food separate from human food to avoid cross-contamination.
We deliver within the UK using approved delivery methods. Delivery options shown at checkout depend on your location and basket contents.
Raw meat must remain at a safe temperature in transit. For that reason, certain products may only be available via DPD or local delivery/collection, depending on your setup.
Yes. Available collection slots will appear at checkout.
Orders are normally processed as quickly as possible. Dispatch times can vary during busy periods; any cut-off times and dispatch days should be shown on the website.
If you contact us as soon as possible we will do our best to help. Once an order has been dispatched, changes may not be possible.
Website payments are taken securely online (e.g., card payments via Stripe). Any available options will be shown at checkout.
Yes. Subscriptions allow you to receive regular deliveries on a set schedule.
Yes. Please contact us and we can help you manage your subscription.
Yes. Tell us your dog’s allergies/intolerances and we can recommend suitable proteins and products.
Please contact us straight away with photos of the packaging and products, and we will resolve it promptly.
Please let us know. We take accuracy seriously and will correct any issues as a priority.
Use the contact form on the website or email us directly. We aim to reply as quickly as possible.